Bagel Champ (Branding & Social Media Campaign)

Ultimately, every project is crafted by you. You’re the brains. We compliment your ideas and that’s about it.

For this project, the owner of Byrd & Barrel (a fast-casual chicken joint also known for it’s wild menu) reached out with a Pop-Up concept within Byrd & Barrel called Bagel Champ. The idea was straight forward - east coast inspired bagel sandwiches.. but in the midwest.

We did some light market research, kept colors minimal, went the illustration route and crafted the Bagel Champ logo.

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Next, we crafted a simple campaign that played off second half of the name “Champ”. We took over college campuses, corners held down by the best restaurateurs in the city, and well known landmarks.

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