Ultimately, every project is crafted by you. You’re the brains. We compliment your ideas and that’s about it.
For this project, the owner of Byrd & Barrel (a fast-casual chicken joint also known for it’s wild menu) reached out with a Pop-Up concept within Byrd & Barrel called Bagel Champ. The idea was straight forward - east coast inspired bagel sandwiches.. but in the midwest.
We did some light market research, kept colors minimal, went the illustration route and crafted the Bagel Champ logo.
Next, we crafted a simple campaign that played off second half of the name “Champ”. We took over college campuses, corners held down by the best restaurateurs in the city, and well known landmarks.