We help communicate your intention
I. Creative Brief
II. Proposal Sent & Approved
III. Project Planning, Development, & Implementation
IV. Project Review / Option for Long-Term
Consulting beyond Scope of Work & Final Payment Sent
V. Project Finalized & Delivered
In October of 2018, Nick Bognar reached out through a mutual friend of ours in hopes that he could get connected with a graphic designer that could brand a dinner series. Shortly, after exchanging emails we branded a dinner series that propelled Nick and the restaurant his family owned onto the mainstage of the St. Louis food scene.
With the initial dinner only 2 weeks away, we talked about the culture of Japan cuisine and what Omakase even was and meant. This gave us the fuel to craft something the communicated the true essence of the Nick and his style of sushi. The overall message was not to communicate this dinner as something out of reach and most importantly not out of touch so we took from graffiti culture deconstructed a serif font.
Next, we tapped into designing for social media. We both agreed that Instagram Stories was the best vehicle of communication so from there we crafted a slew of vertical graphics that would stop thumbs from swiping, for at least a few seconds.
Finally, with dinner guests secured we were able to focus on our final phase of this project, the dining experience. We created small 4x6 menus that started all 12 courses being demonstrated at the dinner. The final, tangible touch.
This small but effective branding project resulted in a series of six Omakase Dinners that sold out within hours of each announcement. At each dinner, tickets sold for $150 per person with only 12 seats available. The Omakase experience paved the way for Nick Bognar landing him James Beard Award Semifinalist Nomination for Rising Star Chef and simultaneously generating momentum to open the highly-anticipated iNDO in June 2019.