INDO Branding Case Study

I was enlisted to work on Indo branding with executive chef and owner Nick Bognar after doing a barrage of successful branded content for his Omakase Dinner Series. This was his first restaurant, the hype was at an all time high, we had to act quickly. The inspiration given was strict but expansive, a lot of it based around South East Asian Cuisine, Thai Culture and Sak Yant tattoos.

What I did:

After starting the project, the restaurant was set to open in two months exactly. I worked closely with Nick to develop branding that felt like the experience, but not literally like a sushi restaurant. It was challenging but pushing the needle created an elevated feel similar to the experience INDO brings to the St. Louis food scene.